In 1916, New Departure bearings, Hyatt Roller Bearing, Westom-Mott Axle, Remy Electric Company, Perriman Rim Company and Dayton Engineering Laboratories were purchased by William Durant, president of General Motors, and put under the United Motors Corporation name with Alfred Sloan as President. In 1918, General Motors acquired United Motors outright with Sloan becoming a GM Vice President and in 1923 he became the President of General Motors.

It could well be that in less than a decade a compact new appliance for the home will clean and press a suit, coat or dress in seconds.

Of course, such a machine is yet to be developed. But one solid fact: when the “Valet-Mat” does arrive it will probably be new departure ball bearings that keep it operating smoothly and efficiently.

When it is, New Departure will play an important part, just as it does in so many of today’s work-savers. For example, you’ll find New Departure nsk bearings in almost every major appliance and for good reason. They keep moving parts functioning smoothly, while requiring virtually no maintenance. They support loads from any direction. keep parts always in perfect alignment.

In fact, New Departure ina bearings play an important role in just about every product with moving parts. For more than 50 years, manufacturers everywhere have counted on New Departure for bearings.When? 1960? Could be! But, one thing is sure. Then, as now, New Departure ball bearings will reduce costs by simplifying machine design . . . increase customer satisfaction with added product dependability.

New Departure Bell Company was formed in 1888 by brothers Albert and Edward Rockwell in Bristol, Connecticut as a manufacturer of doorbells. They began operations at one end of a clock factory, manufacturing doorbells. Soon after, they branched out manufacturing various other products.